Terms of Service

Welcome to Luca Analytics. These Terms of Service ("Terms") govern your access to and use of the Luca Analytics platform, website, and services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

1. Acceptance of Terms

By creating an account, accessing, or using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use the Services. If you are using the Services on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

2. Description of Services

Luca Analytics provides an AI-powered campaign intelligence platform designed for law firm marketing teams and agencies. Our Services include campaign audits, performance analysis, actionable recommendations, reporting tools, and related features. We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time.

3. Account Registration

To use certain features of our Services, you must create an account. You agree to:

• Provide accurate, current, and complete information during registration
• Maintain and promptly update your account information
• Keep your password secure and confidential
• Accept responsibility for all activities that occur under your account
• Notify us immediately of any unauthorized use of your account

We reserve the right to suspend or terminate accounts that violate these Terms or contain inaccurate information.

4. Authorized Use

You agree to use the Services only for lawful purposes and in accordance with these Terms. You agree not to:

• Violate any applicable laws, regulations, or third-party rights
• Use the Services to transmit harmful, offensive, or illegal content
• Attempt to gain unauthorized access to our systems or other users' accounts
• Interfere with or disrupt the integrity or performance of the Services
• Reverse engineer, decompile, or disassemble any aspect of the Services
• Use automated systems to access the Services without our permission
• Resell, sublicense, or redistribute the Services without authorization
• Remove or alter any proprietary notices or labels

5. Third-Party Integrations

Our Services integrate with third-party platforms such as Meta (Facebook/Instagram) and Google Ads. Your use of these integrations is subject to the respective third-party terms and policies. We are not responsible for the availability, accuracy, or functionality of third-party services. You authorize us to access your advertising account data solely for the purpose of providing our Services.

6. Intellectual Property

The Services, including all content, features, functionality, software, and trademarks, are owned by Luca Analytics or our licensors and are protected by intellectual property laws. You are granted a limited, non-exclusive, non-transferable license to access and use the Services for your internal business purposes. You retain ownership of any data you provide to us, and you grant us a license to use such data solely to provide and improve our Services.

7. Payment Terms

If you subscribe to a paid plan:

• You agree to pay all fees according to the pricing and payment terms presented at signup
• Fees are billed in advance on a monthly or annual basis
• All payments are non-refundable except as required by law or as stated in our refund policy
• We may change our pricing with 30 days' notice
• Failure to pay may result in suspension or termination of your account

8. Confidentiality

We will treat your advertising data and business information as confidential and will not disclose it to third parties except as necessary to provide the Services, as required by law, or with your consent. You agree to keep confidential any non-public information about our Services, including pricing, features, and technical specifications.

9. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE. THE AI-GENERATED RECOMMENDATIONS AND INSIGHTS ARE FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT BE RELIED UPON AS PROFESSIONAL ADVICE.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LUCA ANALYTICS AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE MONTHS PRECEDING THE CLAIM.

11. Indemnification

You agree to indemnify, defend, and hold harmless Luca Analytics and its affiliates, officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Services, your violation of these Terms, or your violation of any third-party rights.

12. Termination

You may terminate your account at any time by contacting us or using the account settings. We may suspend or terminate your access to the Services immediately, without prior notice, for any reason, including breach of these Terms. Upon termination, your right to use the Services will cease, and we may delete your account data after a reasonable retention period.

13. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Services shall be resolved through binding arbitration in accordance with the American Arbitration Association's rules, except that either party may seek injunctive relief in court for intellectual property violations.

14. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website and updating the "Last updated" date. Your continued use of the Services after changes become effective constitutes acceptance of the modified Terms.

15. General Provisions

• Entire Agreement: These Terms constitute the entire agreement between you and Luca Analytics regarding the Services.
• Severability: If any provision is found unenforceable, the remaining provisions will continue in effect.
• Waiver: Our failure to enforce any right or provision shall not constitute a waiver of such right or provision.
• Assignment: You may not assign these Terms without our consent. We may assign our rights and obligations at any time.

16. Contact Us

If you have questions about these Terms of Service, please contact us at: