Sample Report

Campaign Audit Report

Smith & Associates Law Firm

Generated
January 15, 2025
Overall Campaign Health Score
74/100
Good Health - Room for Improvement
82
Structure
68
Targeting
71
Creative
Monthly Spend
$24,500
Last 30 days
Cost Per Lead
$142
18% above benchmark
Total Leads
173
+12% vs last month
ROAS
3.2x
Above industry avg

Priority Actions

3 High Impact

Restructure Ad Groups by Intent

High Impact

Your "Personal Injury" campaign has 47 keywords in a single ad group. Split by intent (informational, navigational, transactional) to improve Quality Score and reduce CPC by an estimated 15-20%.

Est. Impact: $3,200/mo savingsDifficulty: Medium

Implement Negative Keyword List

High Impact

We detected 23% of your clicks coming from irrelevant searches like "free lawyer" and "law school". Add our recommended 150+ negative keywords to stop wasting budget.

Est. Impact: $5,600/mo savingsDifficulty: Easy

Optimize Ad Scheduling

Medium Impact

Your campaigns run 24/7, but 68% of conversions happen between 8am-6pm on weekdays. Implement dayparting to focus budget on high-converting hours.

Est. Impact: $1,800/mo savingsDifficulty: Easy

Google Ads

Search & Display Campaigns

Spend$15,200
Leads98
CPL$155
Score76/100

Meta Ads

Facebook & Instagram

Spend$9,300
Leads75
CPL$124
Score72/100

AI-Generated Insights

Top Performing Campaign

Your "Personal Injury - Mobile" campaign shows 40% higher conversion rate than average. Consider increasing budget by $500/week to capture more high-intent traffic.

Budget Opportunity

Reallocating $2,000 from "Brand Awareness" to "Car Accident" campaigns could generate an estimated 14 additional qualified leads per month.

Creative Recommendation

Video ads are performing 2.3x better than static images in your Meta campaigns. Consider expanding video creative testing to Google YouTube placements.

Competitor Alert

We detected increased auction competition for "car accident lawyer [city]" keywords. Your impression share dropped 12% - consider bid adjustments.

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